Personalized vitamins offer convenience and customization to fit your individual health needs. After reviewing a dozen top brands, our dietitians selected HUM, Persona, and three more brands as the best personalized vitamin services.
Key Takeaways
- Personalized vitamins can be a curated bundle, individually packaged for daily intake; a single customized compound; or a monthly shipment of supplements tailored to your needs.
- A personalized vitamin subscription usually comes with access to a licensed nutritionist for any questions.
- Hum Nutrition is our pick for best overall.
The options when it comes to vitamin brands can be overwhelming, to say the least. Vitamin subscription services take the guesswork out of vitamin purchases by offering more personalized suggestions — and even custom blends — based on questionnaires or blood testing.
These companies also automatically ship monthly refills so you never run out. Some even package your daily vitamins in individual envelopes, making grabbing your day’s supply easy without opening multiple vitamin bottles.
Healthline’s dietitians looked at a dozen of the most popular personalized vitamin services on the market and tried the products themselves. These five services ultimately passed our dietitians’ review and our internal vetting process.
Disclaimer: Some products below were provided to Healthline testers for free. However, our reviews are ours and have not been reviewed, approved, or endorsed by the supplement manufacturers.
Alternatives
Know that a personalized vitamin service isn’t always appropriate, and most people do not need to take multiple supplements, especially if you eat a well-rounded diet.
Unless you have a need you’ve discussed with your dietitian or other trusted healthcare professional, you might consider something more straightforward.
Check out our other picks for best vitamin brands.
Here’s a quick look at how our top picks compare:
• $5.95 for smaller orders
• $12.95 for international shipping
• $8 for smaller orders
• $5.99 for smaller orders
• $7 for smaller orders
• stage of pregnancy or conception
We determined the best personalized vitamins and vitamin subscription services using the following criteria:
- Quality: Are the supplements made from high quality ingredients and free of artificial additives such as colors and preservatives? Are the products third-party tested, or do they undergo testing at multiple manufacturing stages?
- Selection: Does the service offer many products to meet most people’s needs?
- Individualization: Does the company provide recommendations based on a health assessment or test and allow you to add or remove products as you see fit?
- Helpfulness: Does the service provide evidence-based information about the supplements it recommends or access to health professionals, such as doctors or registered dietitians (RDs), for paying members?
- Compliance with FDA guidelines: The brands on our list adhere to allowable health claims and labeling requirements per FDA regulations. They also manufacture products in facilities that adhere to the current CGMPs established by the FDA.
- Hands-on testing: Healthline editors and writers tested several services to see whether each was seamless from signup to delivery. We also paid attention to how easy the supplements were to take and whether there were any side effects.
- Vetting: The brands on our list have been vetted to ensure that they align with Healthline’s brand integrity standards and approach to well-being. You can read more about our vetting process.
A note on price
Most of the services above require you to sign up for recurring monthly shipments, and each product typically contains 30 servings.
Therefore, the monthly cost of a service depends on the product(s) you select and the total number of products you choose to receive each month.
Unlike many other subscription services, vitamin subscriptions generally do not charge separate membership or subscription fees.
When choosing a vitamin subscription service, there are several factors to consider, such as the type of personalization offered, access to health professionals, cost, and brand reputation.
What type of personalization are you looking for?
If you’d rather pick and choose the supplements you want, a service such as HUM may work best.
If you want personalization plus the added bonus of individual daily packets, then a service such as Perelel offers both.
Do you want access to health professionals?
Several companies, including HUM and Persona, offer access to health professionals, such as nutritionists or dietitians, for questions and supplement guidance.
Kristin loved this aspect of obtaining vitamins from Persona.
“I had an interesting circumstance. I called customer service because my cart, chock-full of my supplement recommendations based on my quiz, had timed out after too many days open. When I redid the quiz with a new email address, I answered the same questions but got a slightly different recommended bundle.
“Well, after calling and clicking through just a couple of prompts, I received a live person in the U.S., and what’s more, it was a nutritionist right off the bat — and even one of the founders! I was very impressed with the access to such expertise.
“She helped me to understand that I added a couple more medications I forgot to add the first time I did the quiz, and Persona is very careful to not recommend products if there is even a chance of contraindication.”
What’s your budget?
Vitamin subscription services can cost $25 to $100 or more monthly.
Is the brand known for making high quality products?
Finally, ensure that your vitamin subscription service is reputable and transparent. This means the company’s products are manufactured in facilities that adhere to the CGMPs.
Because the FDA doesn’t regulate dietary supplements the same way it does pharmaceuticals, it’s also a wise idea to choose third-party tested supplements to verify that the contents of the bottle match what is listed on the label.
Whether a personalized vitamin service is worth it depends on the service and whether you value its convenience.
These services can be particularly beneficial for people who are unsure which supplements to take and who regularly forget to reorder them.
Some services offer additional features, such as access to a dietitian, that may make them worth a slightly higher cost.
Plus, these services are typically more expensive than buying supplements from a local or online pharmacy.
Additionally, the health quizzes that many personalized vitamin companies use are not a substitute for a thorough medical review by a healthcare professional. Personalized vitamin quizzes may recommend more supplements than you need.
Before clicking the subscribe button, it’s best to share your supplement recommendations with a trusted healthcare professional, such as a doctor or dietitian.
Our tester Kristin Currin spoke to Karina C, a founding Persona nutritionist, BSN. Karina pointed out that she’s glad to see “more and more MDs and health coaches are recommending supplements.” She says Persona health professionals can and do even conduct what’s called “peer-to-peer” with customers’ personal physicians and “we can build out personalized bundles with physician guidance.”
Karina says with Persona Nutrition supplements, “every ingredient has a recommended limit for customers that can be overriden and replaced with a Persona max limit with practitioner guidance.”
According to Karina, this kind of individualized and collaborative supplementation is becoming the norm and lends to more preventive rather than exclusively retroactive healthcare. She says that more than the old way of just diagnosing and prescribing, “we’re validating folks’ lived experiences. Many of my 20-minute phone consultations with customers end up talking about them as a whole. It ends up being about sleep just as much as health. Finding your community.”
Kristin and Karina observed that what used to be referred to as “bartender therapy” or “barbershop therapy” is now falling into the ready and listening ears of nutritionists and teletherapy clinicians.
A note on personalized vitamins
All of the subscription services above offer personalized vitamins and customized supplement recommendations based on the results of a health screening or questionnaire.
But, companies may not disclose these products’ exact ingredients or amounts. So, you should be especially careful when choosing reputable companies to buy personalized vitamins.
The brands above are all very transparent about their supplements and ingredients. While they may offer individualized recommendations and personal vitamin packs, their supplements disclose ingredients and vital information.
Personalized vitamins like Vous Vitamins works a bit differently than other custom vitamin services and builds one tailored multivitamins versus a vitamin pack with multiple capsules. This costs $30 a month billed every 3 months if you subscribe.
Most people don’t need a comprehensive, personalized vitamin regimen. It can be beneficial if you’re looking to fill gaps in your diet or have specific issues you’re hoping to address, such as low energy or trouble sleeping.
However, it’s important to discuss these issues with a trusted, qualified healthcare professional to make sure there’s not a different underlying cause for your symptoms.
Most people can meet their nutritional needs by following a healthy diet.
However, vitamins can be beneficial in some cases, especially for people with certain health conditions or restrictive diets.
A doctor or dietitian can help determine whether you may benefit from adding vitamins or other supplements to your routine.
Personalized supplements provide the same vitamins and minerals as regular supplements and are generally safe for most healthy adults when used as directed.
However, mixing medications and dietary supplements can be dangerous because it can affect how your body absorbs and metabolizes medication, so it’s best to check in with a doctor first if you have any underlying health conditions or are taking medications.
And, whenever possible, it’s best to opt for products that have been through third-party testing, which can help ensure safety and quality.
Research has found that up to 50% of dietary supplements may contain undisclosed substances, so it’s important to choose a third-party tested product whenever possible. We recommend products tested by organizations such as USP, NSF International, and ConsumerLab.
Learn more about how to choose supplements by reading these articles
Vitamin subscription services are convenient for choosing and purchasing vitamins and supplements. Many offer helpful recommendations based on individual health assessments.
It’s also easier to remember to take your vitamins when they arrive at your door each month — some of them even come in dated daily packs.
The most important factors to consider are the trustworthiness of the company and the quality of its products.
The personalized vitamin subscription services featured here are a great starting point in your search. They offer monthly vitamins and supplements for several unique needs and budgets.
