We occasionally partner with brands and feature products on our site.
Any product we recommend or brand we work with is thoroughly vetted by our team for:
- company reputation
- good business practices
- medical credibility
Ultimately, this vetting process ensures you’ll only see recommendations for products and companies we stand behind.
Why we prioritize vetting at Optum Now
We feel a responsibility to our community to make sound recommendations that have been evaluated and approved by our Medical Standards and Insights team.
We hope to positively affect you and your health and set a standard across the health industry.
Our vetting and scoring process
We use our objective vetting and scoring system on the products and brands we review. We evaluate each brand and product’s medical credibility and business standards to ensure the products are safe, effective, and meet our quality standards.
As part of this process, here are some key factors we analyze:
- the product composition
- the potential for these products and services to cause harm
- the company’s integrity
We don’t just scratch the surface — we delve deeper. In addition to verifying these criteria, we meticulously ensure that any health claims made by brands are supported by evidence. Only brands that meet our criteria pass our vetting process.
Then, through our objective scoring process, the brand will receive a score based on various factors, including those listed above.
We reevaluate all of our partner brands regularly to ensure they continue to meet our standards.
We remove a product or brand from our content if it no longer meets our standards. And if we do share something that hasn’t passed our vetting process, we’re transparent about why so you can make an informed decision.