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Take your last first step toward quitting for good

Discover a new approach to nicotine cessation that starts with you. Find research-based solutions and coaching to help you stay on track.

Get started
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Join 4.3 million others who've found a better way to quit smoking

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I started smoking when I was 13. Now I have three boys and as a father, I would do anything to keep them from starting to smoke. It took 25 years for quitting to happen for me, but it was worth the wait.

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Jamie, tobacco-free since 2018

What to expect

Learn more about what's included in your program and explore the tools available to support your personalized Quit Plan.

Personalized Coach Support

Coach support through web or phone

Find a coach who will help you create a Quit Plan and offer guidance at every step. Connect via Text A Coach℠, chat, or call 1-866-784-8454 toll free.

One Stop for Online Resources

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Get daily advice on how to manage triggers, track progress you've made, and connect with others who are trying to quit—all in one place.

Long-Term Success

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Rest assured your Quit Plan is designed to help you make changes that last, with ongoing coach support throughout the program and beyond.

Lessons on Living Tobacco Free

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Understand how to stay motivated, beat urges, and use medications to enjoy life free from tobacco.

Access Anywhere, Anytime

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Use the mobile app to set your quit date, read tips to beat cravings, and message your coach for 24/7 support from wherever you are.

Text Message Support

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Customized, interactive text messaging to help guide you along your quit journey.

It's your time to quit now

Learn to manage triggers and discover skills that can help you kick cigarettes to the curb and overcome cravings once and for all.

I'm Ready